• Welcome to Brand X PR

    — The right communication in the right place at the right time —

Brand X PR uses a mix of tailored communications and rigorous strategy to help clients reach and influence their target audiences.

Our unique content-led approach is delivered by senior specialists in all of the communications disciplines – public relations, analyst relations, content marketing, digital and social media, and direct marketing.

Our three-point approach ensures the effectiveness of our campaigns; no programme leaves the drawing board unless we can demonstrate that it is:

  • Relevant – The right message for the right audience. This is where all good communication begins
  • Appropriate – Always delivered using the most effective channel for the target audience
  • Timely – The right message at the right time to help drive opportunities

About us

Our approach brings together experts in their field from across the marketing and communications industries – with content at the core.

We combine all elements of the marketing and communications mix working together under a single strategy and a single set of business objectives to deliver better results.

Our robust management process offers clients an increased level of control. By regularly reviewing and evaluating the effectiveness of all aspects of the programme, we maximize the impact and drive return on investment for our clients.

Our Services


Underpinning the communications strategy, PR is about far more than traditional media relations. Influencing and owning the conversation you want to have with your target audiences is increasingly hard in today’s crowded media and digital landscape. Whether you’re looking to speak directly to that audience or influence them via credible third parties, such as journalists, you will need a guide.

Content & Content Marketing

Quality, relevant content, always created with a specific audience and destination in mind. Never developed as a ‘vanity’ project, just for the company’s website, all content we produce will be used across multiple channels.

Digital & Social Media

Central to any content marketing strategy, this is a crucial channel, especially when communicating with multiple audiences in a timely and appropriate way. Listening and reacting are at the heart of this approach.

One-to-one Marketing

We’ve come a long way since the days of mass market mailers and personalized marketing is now the norm. However, what was true then is still true today. Relevant and timely communications will always have greater success. Of course, it doesn’t hurt if the idea is clever.

The Team

Phil Dwyer

Phil Dwyer

Phil Dwyer is a public relations consultant with almost 20 years’ experience and has worked with many of the major names in telecoms and IT such as BT, IBM and Xerox, as well as work with public sector organisations and charities including the Family Online Safety Institute (FOSI).

His expertise spans both pan-European and UK-specific roles. Phil was formerly the in-house communications manager for Motorola’s infrastructure division in EMEA, responsible for developing and implementing PR strategy around high speed mobile internet and new applications.

Chris Holder

Chris Holder

Chris Holder has more than a decade of experience in developing and delivering communications programmes for clients from start-ups through to international blue-chip companies, as well as writing for a range of trade titles.

He has also worked in-house, heading the PR and communications programmes for BT Business and BT Conferencing, as well as managing analyst relations across BT’s retail division.

Before co-founding Brand X, Chris led the BT agency account, developing campaigns including ‘Do what you do best’ and Small Business Week, and driving local awareness of CSR and environmental issues.

Chris is also a mentor for start-ups under the DigitalCity Innovate initiative on Teesside.

Lucy Freeman

Lucy Freeman

Lucy is an experienced PR and journalist. She has run PR programmes for a wide range of brands and charities, and has written for both national and trade press – titles include The Times and Guardian, as well as the BBC.

Chris Smith

Chris Smith

Chris has over 15 years communications experience and specialises in working with innovative technology businesses - both small and large. He works as both a coach and consultant advising on content marketing, brand strategy, PR and crisis communications. He has a strong track rocord of working with disruptive tech startups in the health, social and media sectors and has most recently been advising tech accelerator UP and UnLtd’s Big Venture Challenge. He is a regular contributor to The Next Web, The Huffington Post, The Guardian and Life Hacker and is the co-founder of Prolifiko, a tech startup focused on writing productivity.

What our clients say

Brand X clients span a range of sectors, including technology, financial and professional services, and not-for-profit.

We’re immensely proud of the work we’ve done for these organisations and believe that what they think says more about Brand X than we ever could.

Their testimonials give you a flavour of the campaigns we’ve worked on and clients’ experience of working with the team at Brand X:

Working with Brand X has turned around our PR efforts in the Middle East – from developing a clear strategy to managing the agencies on the ground, the team has helped drive media opportunities and dramatically increased the levels of coverage in the region.

Dorne LovegroveOrange Business Services

Brand X has a terrific grasp of the media and players in our space, which has been invaluable to us as we’ve grown our presence in Europe. Not only has the team secured a range of broadcast, online and print media opportunities, they always go the extra mile to ensure they are up to speed with what we’re doing and supporting us wherever necessary.

David MilesFamily Online Safety Institute

Our Location

London office

34B York Way
King’s Cross, London
N1 9AB

Tel: 020 7099 3860
Email: info@brandxpr.com

North East office

89A High Street
TS15 9BG

Tel: 01642 919 411
Email: info@brandxpr.com